Dept. of Communication, The Hebrew University, Mt Scopus, Jerusalem 91905 Israel
Phone:+972 2 5639695 Fax:+972 2 5827069
Limor Shifman is an Associate Professor at the Department of Communication and Journalism, The Hebrew University of Jerusalem, Israel, and a former research fellow at the Oxford Internet Institute, University of Oxford, UK. She studies popular culture and new media, and is particularly interested in two realms: understanding the big meaning of small texts (such as jokes) and identifying patterns in seemingly chaotic universes of digital content. The intersection between these dimensions has led Shifman to explore questions such as: Can we identify features common to YouTube clips that lure massive user involvement? What role do Internet jokes play in globalization processes? How do internet memes function as agents of political and social change? Professor Shifman's work has been published in venues such as Journal of Communication, American Sociological Review, New Media and Society and Journal of Computer-Mediated Communication. At the Hebrew University, Prof. Shifman teaches courses on mass communication theory, popular culture and the internet, political satire and Internet-based humor. Prof. Shifman is currently on sabbatical and is a visiting scholar at the USC Annenberg school of Communication and Journalism.