Books


Cracking the ad code
Strawberries

Goldenberg J., Mazursky D., Levav A. Solomon S. (Forthcoming 2009),
Cambridge University Press.









Creativity in Product Innovation
Strawberries

Goldenberg Jacob and David Mazursky (2001)
Cambridge University Press.







Why Didin't You Think Of It? The Anatomy of Successful Products
Strawberries

Goldenberg Jacob, Mazursky David and Solomon Sorin (1999)
The Edison Institute, TA (Hebrew).