Books
Cracking the ad code
Goldenberg J., Mazursky D., Levav A. Solomon S. (Forthcoming 2009),
Cambridge University Press.
Creativity in Product Innovation
Goldenberg Jacob and David Mazursky (2001)
Cambridge University Press.
Why Didin't You Think Of It? The Anatomy of Successful Products
Goldenberg Jacob, Mazursky David and Solomon Sorin (1999)
The Edison Institute, TA (Hebrew).
Contact information:
Tel: 972-2-588-3226
Fax: 972-2-588-1341
msgolden@huji.ac.il
bschool.huji.ac.il
Fellow Academic Staff:
Prof. David Mazursky
Dr. Nira Munichor
Prof. Chezi Ofir
Dr. Renana Peres
Links: