Books
Cracking the ad code
Goldenberg J., Mazursky D., Levav A. Solomon S. (2009),
Cambridge University Press.
Creativity in Product Innovation
Goldenberg Jacob and David Mazursky (2001)
Cambridge University Press.
Why Didin't You Think Of It? The Anatomy of Successful Products
Goldenberg Jacob, Mazursky David and Solomon Sorin (1999)
The Edison Institute, TA (Hebrew).