Courses

Structured Creativity in Marketing

Course Syllabus: Pdf / Word
Slides: Power Point (4Mb, English) / Pdf (3Mb, English)

Systematic Creativity in Marketing (English)

Course Syllabus: Pdf
Vidoes:

Methods in Marketing Research

Course Syllabus: Pdf
Slides: Introduction / Regression / Conjoint Analysis / Factor Analysis / Cluster Analysis / Positiong / Diffusion / Preparing a research/ ANOVA

Marketing Seminar

Course Syllabus: Pdf

Readings

The Voice Of The Customer
The Management Of Innovation Dilemma
Brainstorming Thunders & lightning Or a Storm In a Tea Cup?
Templates In Creative Sparks
Necessary Conditions In Puzzles Solving