Publications

Rubera, G., Ordanini A., Mazursky D. (2009) "Toward a Contingency View of New Product Creativity: Assessing the Interactive Effects of Consumers Characteristics", Marketing Letters.

Gibbert, M., & Mazursky, D. (2009) "How successful would a phone-pillow be: Using dual process theory to predict The success of hybrids involving dissimilar products", Journal of Consumer Psychology.

Goldenberg J., Mazursky D., (2008) When Deep Structures Surface: Design Structures that Can Repeatedly Surprise, Journal of Advertising Vol. 37, 4, 21-34

Hoegl, M., Gibbert, M., & Mazursky, D. (2008). Financial constraints in innovation projects: When is less more? , Research Policy Vol. 37, 8, 1382-1391.

Gibbert, M., Mazursky, D., (2007). "A Recipe for Creating New Products" , MIT Sloan Management Review., in collaboration with The Wall Street Journal, October, 26.

Mazursky, D., Vinitzky, G., (2005). "Modifying Consumer Search processes in Enhanced On-Line Interfaces", Journal of Business Research.58, 1299-1309.

Cillo, P., DeLuca, L. M., Mazursky D., and Troilo, G.,(2005). "Market Orientation and Innovation in Creative Sectors: A Study of the Fashion Industry", Finance, Marketing and Production (in Italian).

Golfetto, F. Mazursky D. (2004). "Competency-Based Marketing", Harvard Business Review December, 82.

Jacob Goldenberg, Barak Libai, Yoram Louzon, David Mazursky, and Sorin Solomon, (2004). "Inevitably reborn: The reawakening of extinct innovations", Technological Forecasting and Social Change 71, 881-896.

Goldenberg J, Horowitz R, Levav A, Mazursky D., (2003). "Finding your innovation sweet spot", Harvard Business Review 81 (3): 3-10.

Yoram Louzoun, Sorin Solomon, Jacob Goldenberg, David Mazursky,(2003). "World-size Global Markets Lead to Economic instability", Artificial Life (MIT Press), 357-370.

Mazursky, D., Vinitzky, G.,(2002). "The impact of emphasizing interactivity versus vividness on consumer online search", Finance, Marketing and Production, (in Italian), 4, 89-104.

Morrin M, Jacoby J, Johar GV, Mazursky, D. (2002) "Taking stock of stockbrokers: Exploring momentum versus contrarian investor strategies and profiles" Journal of Consumer Research 29 (2): 188-198 Sep.

Jacoby J., Johar J., Kuss A., Mazursky D.,(2002). "Training Novice Investors to Become More Expert: The Role of Information Accessing Strategy", Journal of Behavioral Finance (Erlbaum).
1542-7579, Volume 2, Issue 2, 2001, Pages 69 – 79

Goldenberg, J., Mazursky D., Solomon S. (2001) "Structures of the mind and universal music", Science 292 (5526): 2433-2433.

Jacob Goldenberg, Donald R. Lehmann and David Mazursky (2001), "The Primacy of the Idea Itself as a Predictor of New Product Success", Management Science 47, 69-84.

Mazursky D., Schul Y. (2000), "In the Aftermath of Invalidation: Shaping Judgment Rules upon Learning that Previous Information was Invalid", Journal of Consumer Psychology, 9, 213-222.

Mazursky, D., (2000) "The Effects of Time Delays on Consumers' Use of Different Criteria for Product Purchase Decisions", Journal of Business and Psychology, 15, 163-175.

Goldenberg Y., Mazursky D., (2000) "First we throw Dust in the Air, then we claim we can't see: Navigating in the Creativity Storm,", Creativity and Innovation Management Vol. 9, 2 June, p 131-43.

Goldenberg J. Mazursky D. Solomon S. (1999), "Scrutinizing Creativity - Response", Science Volume 286, Number 5448 Issue of 17 Dec 1999, p 2269.

Goldenberg J., Mazursky D., Solomon S., (1999) "Meme's the Word" , Science 286, 1477-1478.

Goldenberg J. Mazursky D. Solomon S., (1999) "Templates of original innovation: Projecting original incremental innovations from intrinsic information" , Technological Forecasting and Social Change Vol. 61/1 (May), P. 1-12.

Goldenberg J. Mazursky D. Solomon S. (1999), Creative Sparks , Science Volume 285, (5433) September p. 1495-6.

Goldenberg Jacob and David Mazursky (1999), The Voice of the Product: templates of New Product Emergence, , Innovation and creativity Management, September Vol. 8, 3, 157-164.

Goldenberg Jacob, David Mazursky, and Sorin Solomon (1999), Creativity Templates: Towards Identifying the Fundamental Schemes of Quality Advertisements , Marketing Science, Vol.18, No. 3 p. 333-51.

Goldenberg Jacob, David Mazursky, and Sorin Solomon (1999), "Toward Identifying the Inventive Templates of New Products: A Channeled Ideation Approach," , Journal of Marketing Research, 36 (May), p. 200-210.

Mazursky D., (1998) "The Effect of Invalidating Information on Consumers Subsequent Search Patterns" , Journal of Economic Psychology, Vol. 19, 261-277.

Mazursky D., Ganzach Y., (1998) "Does Involvement Moderate Time Dependent Biases in Consumer Multi-Attribute Judgment?" , Journal of Business Research, Vol. 41, p. 95-104.

Goldenberg J. Horowitz R. Mazursky D. Solomon S. (1997), "Algorithms For New Product Development: An Exercise in Thought Dynamics" , International Journal of Modern Physics C, Vol. 8 No. 2 pp. 365-381.

Ofir C., Mazursky D., (1997), "Does Surprising Outcome Reinforce or Reverse the Hindsight Bias?" , Organizational Behavior and Human Decision Processes, Vol. 69, p. 51-57.

Goldenberg Y., Solomon S., Mazursky., (1996) "Cluster Concepts Dynamics Leading to Creative Ideas Without Critical Slowing Down" , International Journal of Modern Physics, Vol. 7, 5, 655-673.

Mazursky D., Ofir C., (1996) "I Knew it All Along', Under All Conditions? or Possibly 'I Could Not Have Known it,' Under Some Conditions?" , Organizational Behavior and Human Decision Processes Vol. 66, 237-240.

Ganzach Y., Mazursky D., (1995), "Time Dependent Biases in Consumer Multi-Attribute Judgment" , Journal of Economic Psychology Vol. 16, p. 331-349.

Mazursky D., Schul Y., (1992), "Learning from the Ad or Relying on the Past: The Moderating Role of Involvement," , Journal of Business Research, 25, 1, 81-94.

Mazursky D., (1990), "Temporal Instability in the Salience of Behavioral Intention Predictors" , Journal of Economic Psychology, 11, 383-402.

Schul Y., Mazursky D.,(1990), "Conditions Facilitating Successful Discounting: Type of Discounting Cue, Message Encoding, and kind of Judgment," , Journal of Consumer Research, 16,4, 442-451.

Mazursky D., Ofir C., (1990), "I Could Never Have Expected it to Happen: The Reversal of the Hindsight Bias" , Organizational Behavior and Human Decision Processes 46, 20-33

Mazursky D., (1989) "Past Experience and Future Tourism Decisions" , Annals of Tourism Research 16, 3, 333-344.

Mazursky D., Geva A., (1989) "Temporal Decay in Satisfaction Intention Relationship" , Psychology and Marketing 6, (3), 211 227.

Mazursky D., Schul Y., (1988) "The Effects of Advertising Encoding on the Failure to Discount Information" , Journal of Consumer Research Vol. 15, 24 36.

Mazursky D., Schul Y., (1988) "The Effects of Advertising Encoding on the Failure to Discount Information" , Journal of Consumer Research Vol. 15, 24 36.

Jacoby J., Jaccard, J., Kuss, A., Troutman T., Mazursky D., (1987) "New Directions in Behavioral Process Research: Implications for Social Psychology" , Journal of Experimental Social Psychology Vol. 23, 2, 146-175.

Mazursky D., LaBarbera P., Aiello A.,(1987) "When Satisfied Consumers Switch Brands" Psychology and Marketing Vol. 4, 17 30.

Mazursky D., Hirschman E.,(1987) "A Cross Organizational Comparison of Retail Buyers` Information Source Utilization" , International Journal of Retailing Vol. 2, 44 61.

Mazursky D., Jacoby J., (1986) "Exploring the Development of Store Images", Journal of Retailing 62, 145 165.

Jacoby J., Kuss, A., Mazursky D., Troutman T., (1985) "Effectiveness of Security Analyst Information Acquisition Strategies: A Computer Interactive Assessment," Computers in Human Behavior 1, 95 113.

Jacoby J., Mazursky D., (1984) "Linking Brand and Retailer Images Do the Potential Risks Outweigh the Potential Benefits?" Journal of Retailing Summer, 105 122.

Jacoby J., Mazursky D., (1984) "Linking Brand and Retailer Images Do the Potential Risks Outweigh the Potential Benefits?" Journal of Retailing Summer, 105 122.

Jacoby J., Mazursky D., Kuss A., Troutman T., (1984) "When Feedback is Ignored: The Disutility of Outcome Feedback," Journal of Applied Psychology Vol. 69, 531 545.

LaBarbera P., Mazursky, D., (1983) "A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process," Journal of Marketing Research November, 393 404.

Recent (2005-) Publications in book chapters and proceedings:

Kamins, M, Noy, A. Steinhart Y. Mazursky D. (2009) "The interpersonal determinants of sniping in internet auctions", Advances in Consuer Research, Vol 36, 2009.

Goldenberg J. and Mazursky D., (2009) Brainstorming, Wiley International Encyclopedia of Marketing, B. Bayus (ed.).

Goldenberg J. and Mazursky D., (2009) Product creativity, Wiley International Encyclopedia of Marketing, B. Bayus (ed.).

Rosenzweig, S. & D. Mazursky., (2008) End of Innovation Era? Trends of Innovative Products, Food for Though: Material Culture and its Manifestation in History, in Ellenblum, R. (ed.), Jerusalem: Zalman Shazar Publishing.

Busacca B. Cillo P., Mazursky D., (2008) "From market research to creativity templates: Leveraging tacit knowledge for ideation", in Strategic Market Creation, John Wiley and Sons: Chichester, UK.

Rosenzweig, S. & D. Mazursky., (2007) A (Bumpy) Ride on Innovation Escalator: Historical Trends of Product Innovativeness Proceedings of the Conference of Historical Analysis in Marketing, Duke University, Durham, NC.

Rosenzweig, S. & D. Mazursky, (2007) Strategizing for Innovation: The Role of Challenging Conditions Proceedings of the Israeli Strategy Conference, Hebrew University.

Goldenberg, J., Mazursky D., (2007) "Advertising Creativity", in the Handbook of Advertising, Sage.

Steinhart Y., Mazursky D., (2006) "An integrative view of the role of consumer involvement" Proceedings of the Society for Consumer Psychology.

Rosenzweig, S. & D. Mazursky, (2006) 'The End of Innovation Era?', in Globes-Small & Medium Businesses Magazine, pp. 34-35 (in Hebrew).

Goldenberg J., Mazursky D., Yaron I. (2006) "Surprise, regularity, and surprise-regularity in innovation and creativity", in Global Talent, Human Capital Institute: Washington D.C.

Mazursky, D., Vinitzky, G., (2005) "2-D versus 3-D Interfaces in on-line Web Sites", Handbook of Multimedia Technology and Networking.