Dr. Renana Peres
- Profile
- Education and Teaching Positions
- Courses
- Marketing
- CV (pdf)
- Complex Markets
Profile
Dr. Renana Peres's marketing research focuses on complex systems and the evolution of markets for new products. She earned an M.Sc. in physics (cum laude) from the Hebrew University of Jerusalem, and MBA (cum laude) and Ph.D. in marketing from the Recanati Graduate School of Business, Tel Aviv University. She has published in the Journal of Marketing Research , Journal of Marketing and the International Journal of Research in Marketing. She is a member of the editorial board of the International Journal of Research in Marketing.
Dr. Peres was the founder and the first CEO of Persay, a hi-tech firm that develops systems and technologies that perform voice-based authentication of subscribers in applications of direct banking, telecommunication, and e-commerce.
Education and Teaching Positions
Assistant Professor of Marketing
School of Business Administration
Hebrew University of Jerusalem
Visiting Assistant Professor of Marketing
The Wharton School
University of Pennsylvania
Ph.D., Recanati Graduate School of Business Administration,
Tel-Aviv University
MBA, cum laude
Recanati Graduate School of Business Administration,
Tel-Aviv University
M.Sc. Physics, cum laude
Physics Department
Hebrew University of Jerusalem
B.Sc. Physics, cum laude
Physics Department
Hebrew University of Jerusalem
Courses
Marketing Strategy (MBA Elective) - The Wharton School, 2008.
Models in Marketing (MBA Elective) - The Wharton School, 2008.
Marketing Management (MBA core course) - School of Business, Hebrew University of Jerusalem, 2006, 2007.
New Product Policy - School of Business, Hebrew University of Jerusalem, 2007.
Business to Business Marketing - Recanati Graduate School for Business Administration, Tel Aviv University, 2005, 2006.
Customer Relationship Management - Faculty of Industrial Engineering and Management, Technion, 2003, 2004, 2005.
Various courses and workshops for the Executive Education Center in Tel Aviv University: new products marketing & design, fundamentals of marketing, brands, customer relationship management, pricing policy.
Teaching Assistant at the Physics Department, Hebrew University of Jerusalem, 1991-1994.
Related Awards
Outstanding Lecturer Award, Faculty of Industrial Engineering and Management, Technion, Israel Institute of Technology, fall and winter semesters 2003; fall semester 2005.
Marketing
Research Interests
Innovation diffusion and the evolution of markets for new products; complexity research and use of Agent Based Models for exploring market growth; industrial marketing.
Reviewer
Member of the Editorial Board: International Journal of Research in Marketing.
Ad hoc reviewer for: Marketing Science; Technological Forecasting and Social Change; Telecommunication Policy.
Contact information:
Tel:(215)898-7777
Fax: (215) 898-2534
peresren@wharton.upenn.edu
peresren@huji.ac.il
bschool.huji.ac.il
Fellow Academic Staff:
Prof. David Mazursky
Prof. Jacboc Goldenberg
Prof. Chezi Ofir